Branding and website of TURBO platform
TURBO is a platform designed to automate business processes. Our task was to develop a universal, easy-to-maintain, and scalable visual identity system for the new TURBO platform and ecosystem, reflecting its speed and user-friendliness.
The concept was built around two key components: a button representing turbo mode and an ecosystem with a built-in TURBO element that symbolizes the client’s business. This element acts as the driver, starting and controlling the mechanism.
The idea was visualized through abstraction, allowing for a universal solution applicable across various fields. The elements of the customer’s business systems were represented using simple linear objects, evoking details of mechanisms, controls, interfaces, and supply chains.
